The Journey: #65 You Don’t Have an ICP, You Have an IBP
Everyone loves talking about the Ideal Customer Profile (ICP). You know, the thing that's supposed to filter out the bad fits before they ever become your problem.Except for a lot of CS teams, it doesn't work that way. We get customers handed to us daily, and while they technically meet the criteria, we can see and feel the difference. We're all struggling.The problem isn't your execution; it's something much greater than that.
